The top 5 selling colors are White, Black, Navy, Grey, and Red.  Royal Blue is not far behind red.  I bet this list is not surprising right? In fact, White and Black are sooo far ahead of the other colors its not even funny.  Many of the top t-shirt mills have production lines solely dedicated to running black white t-shirts and blank black t-shirts all the time.  It may sound boring that black and white are the best but its been this way for a long long time.  So the next question is why do t-shirts brands even bother making 30 different colors?  For one, there is a market for these other colors, its just not that big. Think about your favorite football team or college, they have a specific color right?  Also, its important to have a wide variety of colors to choose from. Can you imagine a company like Gildan coming out with a catalog that only featured two shirts?  That would be boring.  But the truth is these two colors make up the lion’s share of their total business,

With Love,

MwM Team 🙂

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